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13 February 2023

Omnichannel Strategy: Versteijnen Takes Care of Complex Logistics

Companies are increasingly active in several markets simultaneously. This means a few things have to change in a company’s logistics.

If a company ships bulky goods/products ― let’s say palletized transport and large cars ― and also supplies small boxes or items with parcel services, these different operations can sometimes get in each other’s way. Interestingly, Versteijnen Logistics can help with this. Marketing and Sales Manager Thomas van Hoek explains how.

Versteijnen understands that the traditional B2B and B2C markets are increasingly intertwined. Companies are active in multiple markets through different channels, creating an “omnichannel environment.” Omnichannel means multiple channels with a uniform brand experience; in other words, it involves using more than one channel. Good examples are producers or traders who, in addition to companies, also supply private individuals. In terms of logistics, this creates a model that transports both bulk goods and small items to companies and individual consumers. Versteijnen has a great deal of expertise in this area and can transport both large and small-quantity goods.

Versteijnen aims to consistently and effectively respond to changes in the logistics sector to continually add as much value as possible to every supply chain link. Thomas van Hoek says: “We see that traditional B2B players have to use more and more channels to sell their products. Versteijnen helps with this using a properly-shaped logistics set-up.”

Harmonized Service Delivery

Versteijnen has a lot of experience with omnichannel concepts and can handle both bulk deliveries – with their own trucks and distribution centers – and small-quantity deliveries through a finely meshed outsourcing system. This allows them, for example, to select small-quantity deliveries and deliver them to consumers via partners that offer parcel services. “With Versteijnen, customers don’t have to worry about getting their orders as we handle every logistic process professionally,” adds Thomas.

Thomas identifies the gap in conventional B2B marketing, which Versteijnen aims to fill. “We see that traditional B2B players use more and more channels to sell their products, including internationally. But there are fewer links to enhance the supply chains. Thus, we have resolved to reshape the logistics industry with our top-class services to give your customers unrivaled customer satisfaction.”

Operational Expertise

One of Versteijnen’s customers is a company active in the supply of building materials. For several months now, it has also been selling small tape measures to consumers via an external online sales platform. Our partnership with them has seen their sales grow rapidly as they no longer have to worry about delivering small-quantity items to their customers. At Versteijnen, we can coexist from an operational point of view to ensure your customers’ utmost satisfaction.

As the logistics sector continually evolves, every company must ensure it still adds value to the end customers and evaluate its role in the supply chain. A selling or producing party does itself a favor by focusing on sales or developing its products and leaving the logistics to another organization. Running logistic processes side by side with your business is sometimes a challenge. It can sometimes be complex even for Versteijnen, but we are adept at it. This is largely due to our IT expertise.

Extensive IT Knowledge

Where other service providers may outsource this, Versteijnen has its own IT department. “We have sound IT professionals who easily integrate with our customers for seamless delivery services,” says Thomas. “We are capable of connecting with our customers and synchronizing with their systems.” This means better backend organization of the logistics process through real-time insight.